“Each team member has a specialist subject.
It’s like being on Mastermind,
and the prize is your satisfaction”
Established in 2003, eskimosoup is a team of marketing professionals with the creative and technical capability to rise to even the toughest of health communication challenges.
With our company roots and head office in Hull, East Yorkshire, we have over the past few years grown out capabilities in behaviour change, digital solutions, health communications and legacy creation to service a client base throughout the UK. We achieve this through a dedicated team with talents including; creative design, web development, programming, video, social media, events and marketing campaign delivery.
It is our passion to continue to do our best in changing people's lives for the better by achieving the very best of results for the very best of clients.
Understand the Challenge
Absorb the brief; identify the short and longer-term objectives, and key priorities.
Develop solutions that innovate by their very definition: "make changes in something established, especially by introducing new methods, ideas, or products."
Form partnerships to ensure that the project and campaign can live-on after the allotted budget and timeframe.
Understand the Audience
Define and segment key stakeholder and audiences, understand primary and secondary insights.
Identify and reduce potential bottlenecks, campaign drift, changing circumstances and perceptions.
Deliver everything with set out to achieve and more, ensure that the stakeholders are informed and engaged.
Measure results against targets, including hard measures and qualitative feedback.
We're often asked if we get results. We figure that the best way to show you how when it comes to working with the NHS we walk the walk we'd give you an overview of 10 recent examples of our creative solutions to some pretty cough challenges!
Throat Cancer Social Marketing Campaign
Humber and Yorkshire Coast Cancer Network commissioned eskimosoup to run a 3 month multi-channel marketing campaign to raise the awereness of symptoms of laryngeal cancer and lead to behavioural change amongst men aged 45+ in the wards of Hull and Grimsby. The campaign was independently evaluated as the most recalled, understood and acted upon campaign in the sub region in the past 3 years with a 37% recall amongst the target wards and 82% of the respondents rating the campaign message as excellent or very good.
We worked with NHS Hull do develop "Midwife Hull" the first interactive Facebook profile from the NHS. As well as achiving success evaluated health lifestyle behavioural change amongst young pregnant women, the campaign achieved significant TV and press coverage. We even took a call from Facebook's marketing team congratulating us on our approach and telling us that they wanted to use it in their PR!
No Smoking Day
We developed a programme of activities for No Smoking Day in Hull by setting members of our company an Apprentice-style challenge to come up with innovative and engaging ways of spreading important messages. We generated events with Hull City football club, Hull FC rugby club, a shopping centre, a brass band and even a group of student zombies out promoting health messages – crucially, the activity contributed to a 21% increase in stop smoking services accessed that month.
365 (Annual Report)
Working with NHS Hull's communications team we developed 365; a way of breathing new life into the Trust's annual report through an attractive magazine-style design. The report received theAward of Excellence at the Association of Communicators in Business Awards.
Health Central Launch
eskimosoup were appointed as marketing lead for the launch of Health Central; the UK's first integrated healthy lifestyles centre on the High Street. The diverse launch programme of events was a success and achieved the target of 35,000 services being accessed within the first 12 months...
How's Your Business Feeling?
Along with NHS Stoke and partners we developed “How's Your Business Feeling?” an interactive self-assessment and training resource helps managers and organisations to create a mentally healthy workplace that is inclusive and supportive of people with experience of mental health problems.
Blokes Jokes (Men's Health)
eskimosoup partnered with NHS Hull to use Hull Comedy Festival as a vehicle to connect with men in Hull living in areas of deprivation on issues surrounding physical health. Working with local comedians and bars, we developed the innovative “Bloke Jokes” programme which independent researchers reported scored very highly in terms of recall and attitude change. This was followed by a second phase “For Better, For Worse” which is still in development.
Working for Mental Health
eskimosoup developed “Working for Mental Health” which is our first project used centrally by the Department of Health.
Suicide Prevention Campaign
We were appointed by NHS Hull to roll-out a key aspect of their suicide prevention strategy. This involved targeted distribution of a DVD resource called “Peter's Story” along with an events and PR programme which included TV, radio and press features. Due to the great work by NHS Hull, Peter's Story is cited as a best practice case in the national suicide prevention strategy. Following on from this, eskimosoup have been appointed to lead a large citywide mental health stigma reduction campaign throughout 2012/13.
Interactive Workshops in Schools
Working on behalf the NHS we developed a programme called the “Path to Success” and “Smokes No Joke” which were rolled out across all secondary schools. Both programmes achieved targets, received 100% positive feedback from all participating schools and have been extended for a second year.
meet the team
The eskimosoup team have a wealth of experience in a wide range of NHS and health-realted projects and campaigns. We employ a dedicated team of professionals with talents including; creative design, web development, programming, video, social media, events and marketing campaign delivery.
Find out more about some of our campaign leads you are likely to meet should we have the pleasure of working with you:
So for those of us who have weekends off there is nothing better than that Friday feeling, spirits are high as we look forward to the endless weekend opportunities.
Souper Friday is the mother of all Fridays. We celebrate the last Friday of the month in style with our mildly amusing monthly emailer, a slice of afternoon office cake, a catch up on life and at 5:15pm a head off to the pub where the first round is on John.
If you want to join us we will see you in the Sailmakers on High Street at 5:15pm on the last Friday of each month. And remember the first round is on John!