NHS Nottinghamshire County & NHS Wakefield District
Choose Well promotion for PCTs
Design and direct promotions for two separate campaigns tailored for each locality and target segments.
The Nottinghamshire approach included an advertising programme, direct distribution and a street team using a “wheel of misfortune” interactive game.
The NHS Kirklees campaign focused on key areas in Huddersfield specifically targeting parents with children aged 0 to 4 through a direct mailing, advertising and street team distribution.
67% campaign recall amongst our core target audience.