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NHS Hull

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Peter's Story

A DVD resource that helps to promote an awareness and understanding of men’s mental health, specifically focusing on depression. Distributed across the region, over 5,000 copies are now in circulation. With an accessible digital presence and the help of organisations, Peter’s Story has become a major ongoing suicide prevention campaign in the region.

Key Achievements

Large media interest. The DVD media launch premier was a great success, which saw BBC Radio Humberside, BBC Look North and a large space in the Hull Daily Mail.

Created a lot of constructive discussions around men’s mental health. Encouraged line managers and HR managers from commercial businesses to take the DVD and distribute around their teams.

The DVD was incorporated into many public sector organisations’ agendas and distributed to clients they were treating.

Peter’s Story was rolled out nationally after being recognised by the Director of Mental Health First Aid Training.

www.peters-story.co.uk

Services Used

Behavioural Change
Health Communications
Creating Legacies
Campaigns
Souper Marketing Manager