Smoking in Pregnancy Social Media Campaign
NHS Hull appointed eskimosoup to implement an innovative approach to social media communications amongst a “hard-to-reach” and internet-savvy target group of young women.
Following extensive research and material development we used an approach through blogging, YouTube, Facebook, events and PR strategy to engage with the target audience and share a wealth of information, real-life stories and advice on leading a healthy lifestyle during pregnancy with an emphasis on stopping smoking for the sake of you and your baby.
The most pioneering aspect of this campaign was the development and management of a Facebook profile “Midwife Hull” to provide support and advice for pregnant women who were not approaching their GP or midwives for advice and support.
Midwife Hull achieved high levels of interactivity and was approached over 200 times for healthy lifestyle advice over a 6 month period following launch. This included clear evidence that women had stopped smoking as a result of this intervention.
eskimosoup and NHS Hull were contacted by Facebook’s PR team who congratulated us on an innovative campaign and permission to use our approach as an example of Facebook being used to achieve social good.
Hugely positive media coverage including major features on BBC Look North and the Hull Daily Mail (two separate features).
Clear evidence that social media can be an effective engagement tool with young women leading to positive health behavioural change.www.facebook.com/nursehull
- Digital Solutions
- Health Communications
- Behavioural Change
- Creating Legacies
- Social Media
Congratulated by facebook themselves!