We work with clients to help them understand their market and how objectives can best be achieved.
By combining this with experience and well-informed instinct, we recommend communication strategies that maximise returns and minimise cost.
Developing a strategy is the foundation and effective implementation is the key to success. eskimosoup work with clients on an ongoing basis to help make the right things happen.
- Marketing Plans
- Focus groups
Your brand is everything you say and do. It communicates your values and how your business behaves.
A good brand is a shortcut to what a business is about and tells a customer what to expect. It wins new business, retains loyal customers and gains positive word of mouth.
The main objective for rebranding is to make a company more money. This is always at the top of our agenda throughout our rebranding projects.
- Trademark development
- Brand personality
- Supportive brand elements
- Brand language
- Brand management
As the Internet has evolved, more and more can be achieved through powerful and interactive web-based systems. Used in the right way, digital media makes for a more interactive and 'sticky' resource, enabling you to sell products, build databases of users and create campaigns to develop relationships.
Manticore, our rapid web-based development system, has allowed us to deliver enterprise grade e-commerce, customer management systems, project management systems, emailers, content management systems, content managed websites and even online training systems.
- Content managed websites
- Bespoke e-commerce
- Customer management tools
- Database development and management
- Bulk e-mail solutions
- Online training
- ASPHTML / XTML
- Java Script
- Flash Action
- Ruby on Rails
- Rapid prototype development methodologies
- Linux Server Management
- HTML 5
- Java Script
There's still a place for print in our world of digital communication. Sometimes people need something that they can just pick up and take away to absorb in their own time.
We have a dedicated and experienced team of print designers, capable of working with any design and pretty much any print surface: brochures, annual reports, window displays, signage, direct mail, promotional material, conference packs, DVDs, banners, pop-up stands... the list is practically endless!
Our mail fulfilment team work with our clients to deliver direct mail strategies that are targeted and cost effective.
Print services include:
- Print Management
- Direct Mail
- Promotional items
- Conference packs
- Exhibition displays
video & photography
We're visual creatures, we enjoy seeing things with our own eyes, and we love it when all of the elements are bang on the mark!
Our services include:
- Product shots
- PR photography
- Professional portraits
- Video interviews
- Product demonstrations
- Virtual tours
- Animated videos
You might only require one of these options, or you might go the whole shebang! Whatever the case, our creative and technical departments have the skills and passion that will give you exactly what you want.
What better way to connect with your audience than with face-to-face engagement and participation?
eskimosoup run events of all sizes, from intimate peer-to-peer events and focus groups to large-scale citywide festivals.
Event services include:
- Event planning
- Booking acts and entertainment
- Data capture
Alligning itself with your wider marketing plan and business strategy, internet marketing brings in warm leads through being visible on search engines, directories, social media, comparison shopping channels and internet advertising platforms.
We will work with you to determine key services and products, benchmark your performance against competitiors, creating differentiators and an internet marketing campaign that provides you with more opportunities to sell and improve conversion rates.
As a baseline of activities and based on your requirements this would cover:
- Competitor analysis and benchmarking
- Technical assessment and provision
- Affiliate Marketing
- Comparison shopping
- Social media
- Mobile marketing
Public Relations encompass many disciplines, from traditional press relations interaction to more modern digital activities.
PR complements the activity already running within your organisation. A good PR campaign even allows you to develop new ideas, strategies, products and services, which capture the imagination of both the media and your customers.
- Crisis management
- Contact database development
- Relationship management
- Story selling-in
Development and implementation of a communications campaign is one of the most exhilarating parts of the process and where much of the hard work pays off.
We have a wealth of experience in developing marketing campaigns, events, launches and programmes for the private and public sectors. Through creativity, dedication and attention to detail, we deliver results that exceed expectations and really perform under evaluation.
- Integrated marketing
- Full-scale implementation
souper marketing manager
A good marketing manager working full-time would be a long-term investment of around £40k. What isn't included in the Marketing Manager's salary is all the implementation of a good majority that has been written within the marketing plan.
Is your marketing manager a designer and web developer too? Do they have PR experience? Can they create HTML emails that can be opened in over 30 email clients?
OK, we've made our point...
With a souper marketing manager you get a marketing manager for a specific project or for a length of time that fits with your plan and to a budget that works for you. No long-term commitments and you get the full support of a marketing department, including all implementation.
Souper Marketing Manager
- Brilliant ideas and fantastic implementation
- Cost saving
- Project management
- Access to all marketing services